There are definitely some challenges in franchising, both for franchisees, and franchisors. When posed with those challenges, I often remind our franchise partners, staff, and vendors that if it were easy, everyone would do it. It isn’t easy, and it isn’t always comfortable, but when you embrace the brand, the essence of the brand’s DNA, and align yourself with the core values, you can accomplish great things. That is truly where culture is cultivated from. So how, then, do you define “culture” in a franchise system?
Investopedia suggests that corporate culture is defined as:
“Corporate culture refers to the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires.”
I believe that culture, as it relates to both franchise systems and conventional corporations, is defined as:
“The vivid image that is displayed to anyone who comes into contact with a brand, manifested through the beliefs, commitment and enthusiasm of all who contribute to its existence.”
This article was spawned from another that was written by Driverseat franchisee, Patti McMillan. In her article, she tells us that