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Why We Did A Brand Launch During COVID-19

Blog - Driverseat - Page 12

Why We Did A Brand Launch During COVID-19

Why We Did A Brand Launch During COVID-19   In the middle of 2019, we embarked on a journey to evolve our branding. While most would assume that means a new logo, colour schemes and brand elements to create a cohesive look and feel, we amplified that to include our governance, goals, mission, vision and

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Becoming Self-Employed Post-Covid

Becoming self-employed post-Covid19 Have you lost your job?  Is your company struggling?     No one wishes that upon you, your co-workers or your organization, but it is the reality at times, especially during this post-Covid time.  We talk to a lot of people about opening their own business and during times of uncertainty, the volume

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Everything is OK… or is it? 

Everything is OK… or is it?    Christmas Day 2019 was extraordinarily normal. When I look back at the photos of that day, leading into the New Year, I see family and friends holding hands, hugging, squeezing together for a great photo, and sharing food and drinks.    Since then, there has been a complete

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Driving Business During Covid-19

I just got fired from my job … and from life.   When a person is let go from the life they know, it can be devastating. They may face a finite amount of time where a combination of emotions and fear can paralyze them.   On March 17th 2020, in response to Covid-19, the

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3 Reasons for Expanding into the United States

  Driverseat has now opened the first two of six territories in two states, Georgia and Tennessee.  This milestone is important for this brand for three reasons.   REASON #1   Canada will soon be 50% sold out of territories.  The only way for Driverseat to continue its incredible growth is to develop the business

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Driverseat’s Shuttle Service is Growing by 100%

Four reasons our shuttle service is growing by 100%   In a mature category (shuttle services exist in an industry that is decades old), seeing a low single percentage increase year after year is generally seen as reasonable.   Then why is Driverseat shuttle services growing by over 100%?  We have identified four key components

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Creating Driverseat Culture Through Food

Mandatory Fun Lunch at Driverseat   Every Friday, our head office team and corporate Chauffeurs get together for Mandatory Fun Lunch – MFL (where the fun is mandatory). This has become an important tradition in our culture because it is the one time that everyone shuts down their computers and phones, to sit together and

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